Headmaster’s Newsletter 30 January 2019

Newsletters

Dear Parents/Guardians

“The true sign of intelligence is not knowledge but imagination.”

Albert Einstein

Imagination is certainly something encouraged in our children: playing in Top Woods, navigating the Outdoor Adventure Course, climbing trees, involved in the expressive arts, immersing themselves in the STEAM curriculum…or writing a story in their English, isiZulu or Afrikaans class.

…And the Clifton story is yet another wonderful and unique one to tell. My request, simply expressed, is that whenever we have the opportunity to tell our story to friends, family and acquaintances, we must do so. Traditional “marketing” has changed over the years; “word of mouth” and use of the digital platform remain the preferred routes to use to “tell our story”. We have also seen them yield the greatest response.

With this in mind, could I encourage you to contact me at viktor.kurz@cliftonprep.org.za should you wish to host a presentation in your home/area. Yes, the traditional marketing of schools is changing, but the role of presentations is still popular. However, we are moving towards presentations where we know that there are audiences wanting to hear about “our Clifton story”. Experience has shown that having a “cold” visit to an area (and hoping for people to attend,) is far less effective than knowing that in a particular area there is an audience who want to be at a presentation … and have requested it. If you do have interested people in your area (or out of it!), please let me know. I would love to hear from you!

It is with much happiness that I announce the recent engagement of Ms Lu Jelliman (Director of Sport) to Ms Clarissa Pienaar. We wish them every happiness in the future.

I enjoyed reading the following article in The New York Times entitled, “Students learn from people they Love”. It is worth a read!

I wish you a happy week ahead.

Kind regards.

VIKTOR KURZ

HEADMASTER